Write a Product Sales Page: A Marketing Copy Guide
Sales pages can be intimidating. The kind of intimidating that makes you want to avoid having to create one at all cost. But – and this might surprise you – they work.
Even the long ones. They work because they present the story of your product and help the reader understand the problem they have, the solution they need and why they should trust you to help them solve it.
But do they need to do all of that? Yes. If you want to consistently sell your product, you need to give people a good reason to buy it. That takes a lot of words put together in a way that helps people see the value of what you’re selling without poking at their emotions or using unethical persuasion tactics.