It’s hard to know how many emails to send when you’re selling a product. After helping dozens of clients find their strategy, we have included the emails you’ll need to educate your readers and build awareness around the value of your product. These are the seven emails that create a cohesive story.

Your product is unique and so is the story you need to tell in order to get people to buy it. In addition to the seven essential emails, we give you ideas for more emails to extend this sequence and build upon the story you’re already telling. Use our prompts to make this sequence more specific to your product.

This sales sequence can be used alone or as part of a larger sales funnel that you create to bring in more subscribers to your list. We give you the eight parts of a streamlined funnel and how to use them so that you can build it around your sales emails. Plus, you’ll get some final tips for how to set up your emails.

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