Write an Email Welcome Sequence: A Marketing Copy Guide
The welcome sequence is an essential part of an email marketing strategy because it helps your subscribers get to know the person and company behind the brand. It’s your opportunity (maybe your first) to demonstrate your expertise, show off your personality and build trust with your readers.
But what should you say in this kind of sequence? And when? These are questions we get from clients all the time. With no set formula for writing sales copy, it can be hard to figure out what’s important and what to leave out.